Storefront businesses used to be able to rely on foot traffic and more traditional forms of advertising to compete locally. But as the above statistics show, nearly everyone now uses their smartphone to find local companies to do business with. Having accurate, robust and regularly updated info about your business has become a requirement to put you on the map (literally and figuratively) in Google Search, Google Mobile and Google Maps search results and the millions of apps that display them.
Even if SEO is already a priority for your business, the ranking factors for local SEO differ greatly from traditional "global" SEO, especially when it comes to link building. Fortunately, we’re the definitive experts at local SEO and we can optimize your online presence to take advantage of the increased contacts and foot traffic locally available for your product or service.
There are multiple factors that affect your ranking in local searches, but none more important than the three components commonly referred to as NAP. Name, Address and Phone. While providing this information may seem a no-brainer, multiple surveys have revealed that more than half of small businesses surveyed knew they had inaccuracies in their NAP in various listings, and said they simply didn’t have the time or know-how to update it across all search engines and directories.
More than half.
That’s absolutely nuts, especially considering that one of the top negative ranking factors on Google is an incorrect or false business address.
Updating your NAP to be accurate and consistent is critical. Something as simple as a typo in your business name or address in even one of the 125+ search engines and directories we cover can poison the well for your local ranking. As far as consistency, if your business has ever changed its name (even slightly), moved or changed/added a phone number -- you are almost certainly being punished by Google for lack of consistency in your NAP. And if your NAP isn’t EXACTLY the same on your Google, Facebook, Yelp, Trip Advisor, Foursquare, etc. you are absolutely losing opportunity in the local search results.
Or...you can endlessly search the internet to check every single listing, ensuring that your information is accurate and consistent on every one of the more than 125 key sites. But like every other business owner simply you don’t have the time to do that, and if you did, you’d be crazy to spend it that way. That’s why we provide local SEO services that scour the internet to find, check and correct each and every one of the top 125 search engines and directories to make sure that your information is accurate and consistent.
Name, address and phone number is just the tip of the iceberg when it comes to having robust, effective profiles for your business. Potential customers like to see more and the more information about your business found in local directories, the more of a boost to your credibility in the eyes of local search engines and the searchers who find your listings. Which is why we go well beyond NAP and wherever possible include the following info as well:
The more information included in local directories, the better. Not only do potential customers want to see more information regarding your business, but every additional piece gives you a slight advantage over your competitors - because we guarantee you that most of them aren’t even paying attention to local SEO. Not yet, anyway.
Simple...they don't know what they're doing. They're not going to be in a relationship with you FOR YEARS like we are, so they need to make their money up front. That way in a couple of months when you realize they're NEVER going to make any progress for you, they already have several hundred dollars of your money. Our local SEO absolutely works, so we know you'll stay with us forever. You'd be crazy not to.
Getting optimized in local search is by far the fastest, cheapest way to get massive amounts of online exposure for your business. Massage Green SPA locations only pay $100 a month...and in terms of marketing ROI, being the #1 listing on Google local when customers search 'massage', 'facial' or 'sauna' within several miles of your business is by far the best $150 a month you'll ever spend!