SEO (Search Engine Optimization) is the process of ensuring that a website is compliant with the known requirements of Google and other search engines in order to allow it to be properly indexed, so that it qualifies to rank higher within the search engines' organic (“free”) listings.

There are about 4 billion pages indexed in the search engines, and several million pages indexed for each of the most competitive search terms. Roughly 93% of searchers don’t go past the first page of search results, depending on the search term.  And on average, the first position gets around 32% of all search traffic and the top three get nearly 80%, highlighting the importance of being on the first page, near the top.

Our SEO strategy starts off with an audit of your current search engine rankings. We then study the technical status of your on-page and off-page SEO (link equity and social profiling), and conduct an analysis of where you rank for your REAL target keywords.  No two markets are exactly the same.

SEO is not rocket science, or black magic, or a game of luck.  It’s very logical and analytical.  When you can understand the way people search, the words and phrases they use and the information they expect to find, building a strategy to compete becomes possible. But for people to be able to find your website, it is crucial that the technical aspects of your site AND your content are fully optimized.