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Mobile-Friendly simply means that your website's content and images are accessible, legible and usable to visitors on a smartphone.
But how many times do you find yourself on a website that doesn't display very well on your smartphone screen? A website where you have to pinch-and-zoom to read smaller text or access buttons and other links that are too close to other elements?
In the past, many companies tried to make their website mobile-friendly by electing to build a separate mobile version of their site to go along with the desktop version. Today, building a single Perfectly Responsive Website is the new industry standard.